Insight and experience, concentrated

I did my own research…

It’s a phrase that’s gotten a lot of scrutiny this past year. Experience has taught us that surveys and online resources can only take one so far in the design process. Getting out into the field for first-hand observation, communication, and context provides a more nuanced understanding to enhance those “armchair” methods.

You don’t have to be a user to be a good designer of the product – but you must be prepared to watch and listen intently to them.