Insight and experience, concentrated


I did my own research…

It’s a phrase that’s gotten a lot of scrutiny this past year. Experience has taught us that surveys and online resources can only take one so far in the design process. Getting out into the field for first-hand observation, communication, and context provides a more nuanced understanding to enhance those “armchair” methods. You don’t have […]

A Happier Hour

No doubt that the new (to most of us) format of working is having a toll on us all.  There are some benefits in flexibility and convenience, matched up with some drawbacks in collaboration and boundaries.  One near-fatality of the pandemic for me was professional networking and mentorship.  Online webinars have not been scratching that […]

Back-To-School Season

Wilson Beebe joined the DistillPD team in 2019, bringing with him experience in the bicycle and medical product worlds.  Now settled in, we are proud to share the news that he is starting in on his next big change. Wilson starts classes this week for the Master of Product Design and Development Management (mpd²) program […]

Hello, Switzerland!

Dpd Researcher Mark is wrapping up interviews in Beringen, Switzerland this week.  Even with the damp/cold weather there (and here) we are getting a little concerned about his return – he assures us he’ll make the flight home…  

Adding To Our Team

  February was a big month for us here at Distill PD – and in the process we got just a little bit bigger! We’ve been so busy that it dawned on us today that we never sent out an announcement… Industrial Designer Wilson Beebe brings his experience in the bicycle and medical industries to […]

ASME/SPE tour of Milwaukee Tool

Spent yesterday evening at Milwaukee Tool for presentations and a tour of their Rapid Innovation Center.  The event was co-hosted by ASME (American Society of Mechanical Engineers) and SPE (Society of Plastics Engineers).  Very cool to catch up on the changes at Milwaukee Tool as they implement new technology and tools to improve their product […]

Happy Holidays & New Year!

As the weather outside gets frightful, many of us grab a steaming cup of our favorite “thinking fuel”, curl up with a great book or movie (or perhaps an array of whiteboards) and settle in for the conclusion of the passing year. It is also a time to take stock of the last year and […]

Honoring A Master

Had the unique opportunity to go to the Milwaukee premiere screening of “Rams” by director Gary Hustwit (director of Helvetica and Objectified) last night. After the screening Hustwit took questions from the crowd and then joined us all down the street at a local brewer. Nice break in a busy week, focusing on a designer […]

2018 IDC Conference – NOLA

Nice to see a slightly less debaucherous side of the French Quarter the morning after the close of the 2018 International Design Conference. Had a great time reconnecting with peers, discussing craft, and enjoying the scenery in New Orleans. Onward to Chicago in 2019!  

On The Road Again…

Heading down the autobahn on the way to research… 150kph sounds more impressive than 93mph, but the station wagon blowing past you on the left is probably the more telling reference of measure.